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Program Overview

Our comprehensive curriculum is designed by industry experts to deliver real-world skills and practical knowledge.

Product Strategy Lab

Curriculum Breakdown

1

Tentang Program

1. Product Problem Exploration Menggali masalah inti secara mendalam menggunakan model 3D sebagai sarana berpikir. 2. User Insight & System Mapping Memvisualisasikan ekosistem pengguna, alur keputusan, dan hambatan utama. 3. Product Vision Building Membangun model visi produk yang disepakati bersama tim. 4. Roadmap Co-Creation Menyusun prioritas, milestones, dan strategi yang lebih terstruktur. 5. Team Alignment & Action Plan Menutup sesi dengan rencana aksi konkret yang dapat langsung diterapkan.

2

Kenapa Pilih Ini?

Bayangkan tim Anda duduk melingkar, masing-masing memegang LEGO brick yang sederhana. Dalam hitungan menit, meja berubah menjadi lanskap ide—alur produk yang belum pernah terpikir, konsep fitur yang lahir dari intuisi, bahkan skenario pengguna yang divisualisasikan dalam bentuk nyata, bukan hanya di dalam slide. Di ruangan itu, tidak ada hierarki. Developer, designer, marketer, dan product owner berbicara dalam bahasa yang sama: membangun untuk memahami. Insight yang biasanya muncul setelah berminggu-minggu riset, kini muncul dalam satu sesi bersama. Ketika tangan sibuk membangun, pikiran terbuka. Ego mereda. Dan tiba-tiba, semua orang mulai melihat inti permasalahan dengan cara yang sama—visual, konkret, dan penuh makna. Program ini bukan sekadar workshop. Ini adalah ruang di mana tim Anda menyatukan visi, memvalidasi asumsi, dan menciptakan arah produk yang jelas. Bukan berdasarkan opini, tapi berdasarkan pemahaman kolektif yang lahir dari eksplorasi nyata. Di akhir sesi, Anda tidak pulang dengan dokumen abstrak, tapi model nyata yang mewakili masa depan produk Anda—dan komitmen tim untuk membangunnya bersama.

Meet Your Instructors

OG

Octavianus G

Apple Professional Learning Specialist

Octavianus Gandajaya is a technology educator and software development mentor specializing in iOS and modern app development. He has supported talent growth at Apple Developer Academy, guiding learners in building impactful, user-centered digital products. Passionate about education, accessibility, and lifelong learning, he blends technical expertise with coaching to empower the next generation of developers.

HJ

Henri Jufry

Lego Serious Play Trainer

Henri Jufry is a seasoned business and digital-marketing professional with more than two decades of experience helping brands grow through data-driven strategy and customer-centric communication. His career spans roles in marketing leadership, consultancy, and education, including serving as a mentor at the Apple Developer Academy, where he guides future innovators in product thinking and go-to-market strategy. Beyond marketing, Henri contributes as an advisor in technology-driven businesses, supporting strategic development and organizational growth. Known for his practical insight, cross-industry perspective, and people-first approach, he continues to play an active role in shaping digital talent and modern business ecosystems in Indonesia

AS

Ari Soetjitro

Technical Solutions Manager

Ari Soetjitro is a technology-industry executive based in Greater Jakarta, Indonesia. He has worked as CEO and is experienced in software/IT services — especially in mobile development (iOS/Android), user experience, and advertising. His educational background includes a diploma in Graphic Design / Visual Communication from TAFE New South Wales — Sydney Institute of Technology, Design Centre Enmore.

FRR

Fariz Rizky Rizaldy

Software Developer

Fariz Rizky Rizaldy is a software developer, mentor, and project manager with a versatile background in web development and education.

Personal Consultant

Your dedicated expert will guide you through the program

Program Excellence

Certification

Prestigious completion certificate

Flexible Schedule

Learn at your own pace

Premium Materials

Exclusive learning resources

24/7 Support

Dedicated assistance team

Program Timeline

Learning Journey

Follow the structured path designed to take you from beginner to expert

1 Day

Session 1: Foundations of LEGO Serious Play & Product Visioning

Lesson Overview

Introduction to LEGO Serious Play methodology and hands-on exploration to visualize product vision using structured imagination techniques.

Learning Objective

Participants understand core LSP principles and build a shared product vision that aligns team perspectives.

1 Day

Session 2: Customer Insights & Problem Framing

Lesson Overview

Identify user pains, map customer journeys, and build LEGO models to represent real-world customer problems and unmet needs.

Learning Objective

Participants can clearly define high-impact customer problems and prioritize which issues the product must solve.

1 Day

Session 3: Ideation & Strategic Scenario Building

Lesson Overview

Generate product ideas through collaborative model building and explore multiple future scenarios using LEGO artifacts.

Learning Objective

Participants develop strategic product concepts, evaluate alternative futures, and analyze potential opportunities.

1 Day

Session 4: Product Architecture & Value Proposition Modeling

Lesson Overview

Structure product components, features, and user value flows through LEGO model systems mapping.

Learning Objective

Participants build a clear product architecture and articulate value propositions connected to user insights.

1 Day

Session 5: Roadmapping & Strategic Alignment

Lesson Overview

Visualize product roadmap, define priority sequencing, and align team strategies using LEGO ecosystem builds.

Learning Objective

Participants create a cohesive product roadmap and align team priorities for short-term and long-term execution.

1 Day

Session 6: Execution Framework & Decision Playtest

Lesson Overview

Simulate execution challenges, test product decisions through real-time LEGO playtesting, and refine strategy collaboratively.

Learning Objective

Participants identify execution risks, validate product decisions, and refine actionable steps for implementation.

1 Day

Session 7: Showcase, Reflection, and Strategic Consolidation

Lesson Overview

Final showcase of product strategy models, reflection sessions, and consolidation of team outputs into a unified strategic blueprint.

Learning Objective

Participants finalize the product strategy blueprint and ensure all stakeholders share a unified direction forward.

Ready to Join This Program?

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Daftar Product Strategy Lab

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Program yang dipilih:

LEGO® SERIOUS PLAY®

Product Strategy Lab

Elite Networking Opportunities

Connect with industry leaders and like-minded professionals through our exclusive events and private community.

  • Private mastermind sessions
  • Annual executive retreat
  • VIP networking dinners
  • Members-only online community
Networking Event

Next Event: June 15, 2023

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Kami menggunakan pendekatan pembelajaran interaktif yang menggabungkan teori dan praktik langsung. Metode kami dirancang untuk memastikan pemahaman mendalam dan penerapan praktis.

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